I’m one of those agents who likes to go incognito,” admits Ian Sales, but although his official roster of acts is a relatively small one, as a highly experienced booker, he also works closely with Rod MacSween in booking some of ITB’s biggest global artists.

With nearly four decades of experience in the business, he’s one of few agents with the stature to act as Rod’s right-hand man, and that experience began with a college ents job that began just as punk was about to turn the music scene upside down. “I was the Social Secretary at Polytechnic of Central London”, he explains, “which is now Westminster University. It was an exciting time, and it felt like live music was definitely the best place to be in the industry.”

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Artists represented by Ian Sales